Solutions / Strategy
Strategy beforeeverything.
The clearest strategy makes the cleanest execution. We build marketing strategies that are precise, prioritized, and designed to compound, not just look good in a deck. $500 an hour, or start with a Numbers Call.
We don't write 80-page strategy documents that collect dust. We build living blueprints your team can actually execute, with clear priorities, real timelines, and math that ties to revenue.
Six strategic pillars.
Market & Audience Research
We map your competitive landscape, buyer personas, customer journey stages, and market white space. Strategy without data is just guessing.
Positioning & Messaging
Define what you stand for, who you're for, and why you win. Positioning frameworks, value props, and messaging hierarchies that align every channel.
Channel Strategy
Not every channel deserves your budget. We identify the 3-5 highest-ROI channels for your specific business and build a sequenced activation plan.
Content & SEO Strategy
Topic clusters, keyword maps, content calendars, and editorial frameworks that compound organic growth over time.
Paid Media Strategy
Budget allocation models, audience targeting frameworks, creative testing plans, and attribution setups across Google, Meta, LinkedIn, and more.
Growth Modeling & KPIs
Funnel math that ties marketing activity to revenue. We build models so you know exactly what to expect from every dollar spent.
Our frameworks.
The Growth Sequence™
Our proprietary sequencing framework. Marketing works best when each step builds on the last. We map the order of operations so nothing gets wasted.
ICE Prioritization
Every initiative scored on Impact, Confidence, and Ease. No opinions — just a ranked backlog of marketing moves ordered by expected return.
90-Day Sprint Cycles
Strategy isn't a 60-page doc that sits on a shelf. We work in 90-day sprints with clear goals, weekly check-ins, and monthly pivots based on real data.
Your deliverables.
Marketing Audit
Full assessment of current efforts, tech stack, team, budget allocation, and performance.
Competitive Analysis
Deep dive into 5-10 competitors — positioning, channels, content, spend, strengths, and gaps.
Buyer Persona Profiles
Data-backed personas with demographics, psychographics, pain points, and channel preferences.
Strategic Roadmap
12-month plan with quarterly milestones, channel priorities, and resource requirements.
KPI Dashboard Setup
Custom dashboards in Looker Studio or your preferred tool, tied to business objectives.
Budget Allocation Model
Channel-by-channel budget recommendation with projected returns and scenario modeling.
Messaging Framework
Positioning statement, value propositions, proof points, and tone-of-voice guidelines.
90-Day Action Plan
Immediate next steps with owners, deadlines, and success metrics for quick wins.
This is for you if…
- You're spending money on marketing but can't prove ROI
- You have tactics but no overarching strategy connecting them
- You're about to launch something big and need a plan
- Your team is executing but needs strategic direction
- You want to stop guessing and start knowing
This isn't for you if…
- You just need someone to post on social media
- You want a strategy doc but won't commit to executing it
- You're looking for the cheapest option (we're thorough, not cheap)
- You need results yesterday (strategy takes 2-4 weeks to build)
- You've already got a solid plan and just need hands to execute
Nick Irmo has helped us with some of our most serious issues online. His expertise in digital marketing proves to be one of our biggest assets. We recommend him and his staff at Irmo Marketing.
Stop guessing.Start growing.
A sharp strategy is the foundation everything else builds on. Let's make yours.
Explore more solutions.
Branding
Identity systems that stick
Fractional CMO
Executive marketing leadership
Consulting
Expert guidance on demand
Web Design
Sites that convert visitors
Graphic Design
Visuals that tell stories
Print Materials
Tactile pieces that impress
Development
Code that performs
Traditional Marketing
Proven offline channels
Search Engine Marketing
Dominate search results
AI Consulting
Practical AI for marketing teams
Social Media Management
Build engaged communities
CRM Consulting
HubSpot and Salesforce, done right
A great fit if
- You are planning a new year, product or market
- Marketing activity is busy but results are flat
- Leadership disagrees on where to invest
Probably not if
- You want execution only, with no planning
- The plan is already working and needs scale
What you get.
The deliverables in a typical strategy engagement.
Who buys, why, and what they compare you with
A clear, defensible place in the market
Which channels, in what order, at what budget
The funnel math that ties spend to revenue
A 90-day and 12-month plan with owners
How it works.
Typical timing. We confirm yours in the scope.
- 1–2 weeksDiscover
Interviews, data review and competitor research.
- 1 weekDecide
Positioning and priorities agreed with leadership.
- 1–2 weeksPlan
Channel plan, budget and roadmap.
- Final weekHand off
A working session with whoever executes it.
Related work.
Try it yourself.
Free tools and playbooks from our team.
Marketing maturity scorecard
Ten questions that show where your marketing is solid and where it leaks.
CalculatorMarketing budget calculator
A budget range from your revenue and growth goal, split into foundations, programs and tests.
GuideThe 90-day marketing reset
A quarter-long plan to fix the foundations and get one channel working.
More questions.
How long does a strategy take?
Most strategy projects take three to six weeks, depending on research depth and the number of decision makers.
Guides from our team.
How we think about strategy, written by the people who do it.
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GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data
Most GA4 properties are collecting the wrong data. Fifteen checks that make your analytics trustworthy enough to make decisions with.
How to Build a One-Page Marketing Dashboard in Looker Studio
One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.
Key terms.
Plain-English definitions from our glossary.
What clients say.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Just teamed up with Clicking Awesome, and they truly are AWESOME! Seriously loving the cool ideas they brought to the table for our marketing. Super easy to work with, and they know their stuff. Big thumbs up!