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Glossary / Analytics & CRM

Marketing dashboard.

A one-page view of the marketing numbers that matter.

What it means

A one-page view of the marketing numbers that matter. The best dashboards show a few outcome metrics with comparisons and are reviewed weekly.

Related terms

Looker Studio Key performance indicator (KPI)

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

Read more.

Articles that put Marketing dashboard to work.

Cover illustration for the article “How to Build a One-Page Marketing Dashboard in Looker Studio”

Analytics · 3 min read · Nick Irmo

How to Build a One-Page Marketing Dashboard in Looker Studio

One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.

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