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Marketing budget calculator.

Enter your revenue and how fast you want to grow. You will get an annual and monthly range plus a sensible split. Treat it as a starting point for the funnel math, not a rule.

By Nick IrmoNick Irmo · Updates as you type

  • The split follows the guidance in our article on how much to spend on marketing: foundations 15 to 25%, always-on programs 50 to 70%, tests 10 to 20%.
  • Your real number should come from your customer value, close rate and lead costs. Try the allowable acquisition cost calculator next.
The service behind this tool

Fractional CMO

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