Industries / Healthcare & senior care
Healthcare marketing withcare in it.
Two audiences, one brand: families searching at midnight and professionals referring at noon. Our team has led marketing across senior care, home care and a DTC medical supply brand.
What we see.
The problems that cost companies in this category the most.
Two audiences, one message
Adult children searching at midnight and discharge planners referring at noon need different proof. Most sites speak to neither.
Local search is the whole game
A family does not compare agencies nationally. Reviews, Google Business Profiles and location pages decide who gets the call.
A category nobody wants to talk about
Many health products are hard to name in an ad. Story, community and search have to do the work that bold creative cannot.
What we do about it.
Brand storytelling
A story customers will share in a category they rarely talk about.
Branding
Print and direct marketing
Award-winning brochures and mail that make a careful buyer feel safe.
Print Materials
Local and AI search
Location pages, reviews and content that AI answers cite.
Search Engine Marketing
Social and community
Customer stories and community programs, brought in-house.
Social Media ManagementProof.
Results are credited to whoever earned them: the agency, or a founder in an in-house role.
Brands our team has worked withNorthShore Care SupplyBowes In Home CareIn Home Personal Services101 Mobility
Selected work.
What they say.
One of those rare leaders who could do every creative function herself, yet was smart enough to know when to lead, delegate, and develop the people around her.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Read more.
Brand Storytelling for Small Businesses: Find the Story You Aren't Telling
Most small businesses have a better story than their website tells. Here is how to find it, say it in one sentence, and use it everywhere a customer meets you.
Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital
Direct mail, print and TV are not dead. They are less crowded. How to decide when a traditional channel belongs in your plan, and how to measure it like digital.
Questions.
How is senior care marketing different from other healthcare marketing?
The buyer is rarely the patient. Adult children decide quickly and emotionally, usually on a phone, usually from a search; clinicians and discharge planners refer on trust and responsiveness. Marketing has to serve both and measure them separately.
What moves the needle fastest for a home care agency?
Local search: Google Business Profiles by location, a steady review program, location pages that answer the questions families ask, and a first-response time measured in minutes.
How do you handle healthcare compliance in marketing?
HIPAA-aware content and review practices, clinical claims reviewed by clinicians, and no patient imagery without consent.
Other industries.
Mortgage & lending
Lenders, brokerages and loan officers
Legal & tax
Law firms, tax practices and CPAs
HR, PEO & SaaS
PEOs, HR tech and B2B software
Franchise
Franchisors and multi-location brands
E-commerce & consumer brands
DTC, CPG, retail and merch
Hospitality & food
Hotels, restaurants and foodservice
Home services
HVAC, plumbing, roofing and the trades
Automotive
Dealers, trucks and auto services
Let's grow yourhealthcare business.
Tell us where you are and where you want to be. We reply within one business day.