Tools & quizzes
Score it.Size it.
Free scorecards, quizzes and calculators built from the checks we run with clients. No email required to see your results.
Quizzes and scorecards.
Two or three minutes each. Honest answers, useful results.
Marketing maturity scorecard
Ten questions that show where your marketing is solid and where it leaks.
Quiz · 2 minAI readiness assessment
Is your marketing team ready to use AI well, safely and on purpose?
Quiz · 2 minAI search readiness check
Will ChatGPT, Perplexity and Google AI Overviews name your business?
Quiz · 2 minCRM health check
Eight questions that show whether your CRM is helping sales or just storing names.
Quiz · 2 minDo you need a fractional CMO?
Six questions to tell whether you need senior strategy, more hands, or neither yet.
Quiz · 2 minBrand strength quiz
Is your brand telling a story people remember and repeat?
Calculators.
Your numbers, worked through the same math we use in strategy sessions.
Marketing budget calculator
A budget range from your revenue and growth goal, split into foundations, programs and tests.
CalculatorGoogle Ads budget calculator
Work backward from a customer to a cost per lead, a max cost per click and a test budget.
CalculatorAllowable acquisition cost calculator
From lifetime value to the most you can pay per customer and per lead.
CalculatorSpeed-to-lead revenue calculator
What slow follow-up may be costing you, using your own numbers.
CalculatorFractional CMO vs full-time cost
Compare a full-time marketing leader with a fractional retainer, all in.
CalculatorBreak-even ROAS calculator
The return on ad spend you need before ads make money, from your margin.
Step-by-step guides.
Playbooks with checklists that save your progress.
The 90-day marketing reset
A quarter-long plan to fix the foundations and get one channel working.
Guide · 30 days, then monthlyThe AI search (AEO) playbook
How to get named by ChatGPT, Perplexity and Google AI Overviews.
Guide · 2–6 weeksThe HubSpot setup playbook
Set up HubSpot so reports mean something and leads never sit.
Guide · 60 days, then ongoingThe local SEO playbook
Win the map pack and local searches in the towns you serve.
Guide · 4 phasesThe website launch checklist
Launch a new site without losing traffic, leads or sleep.
Guide · Half a dayThe brand story workshop
A half-day workshop to find, write and use your brand story.
Want a humanto look?
Bring your results to a call. We will tell you what we would do first.