Industries / Consumer packaged goods
CPG marketing from shelf toscroll.
From a Fortune 500 beauty brand’s B2B program to dirty-soda merch, we build brands that sell in stores, online and in the channels in between.
What we see.
The problems that cost companies in this category the most.
Two audiences, one brand
Consumers and trade buyers need different messages, and most brands only talk to one.
Packaging and content that do not match
The box, the site and the social feed look like three companies.
Amazon and DTC pulling in different directions
Price, content and promotions need one plan across channels.
What we do about it.
B2B channel programs
Landing pages and display campaigns for buyers in new channels.
Search Engine Marketing
Brand, packaging and merch
Identity, packaging and print-on-demand lines that extend the brand.
Branding
DTC and Amazon sites
Shoppable sites and bundle pages that send buyers where they convert.
Web Design
Product photography and social
Shot lists, lifestyle imagery and content that sells.
Social Media ManagementProof.
Results are credited to whoever earned them: the agency, or a founder in an in-house role.
Brands our team has worked withUnilever · DoveIcy SodaSmokey TreatGood Time Activities
Selected work.
What they say.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Just teamed up with Clicking Awesome, and they truly are AWESOME! Seriously loving the cool ideas they brought to the table for our marketing. Super easy to work with, and they know their stuff. Big thumbs up!
Read more.
Product Photography That Sells Online: A Practical Guide
Photos are the product online. The shot list, lighting and editing basics that make product pages, ads and marketplaces convert.
Brand Consistency Across Locations, Channels and Vendors
Every location, vendor and new hire can drift the brand a little. How templates, a simple guide and approvals keep a growing business looking like one company.
What Makes Design Award-Worthy? Lessons From Three Wins
Award juries and customers want the same things: one clear idea, executed with craft. What three award-winning pieces taught us about effective design.
Key terms.
The vocabulary behind this work, defined.
Questions.
Do you work with big brands and startups?
Yes. We delivered a B2B program for Unilever’s Dove hotel amenities line and built owned consumer brands from the logo up.
Other industries.
Mortgage & lending
Lenders, brokerages and loan officers
Legal & tax
Law firms, tax practices and CPAs
HR, PEO & SaaS
PEOs, HR tech and B2B software
Franchise
Franchisors and multi-location brands
Healthcare & senior care
Home care, medical supply and DME
E-commerce & consumer brands
DTC, CPG, retail and merch
Hospitality & food
Hotels, restaurants and foodservice
Home services
HVAC, plumbing, roofing and the trades
Let's grow yourcpg business.
Tell us where you are and where you want to be. We reply within one business day.