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Glossary / Strategy & Sales

Account-based marketing (ABM).

Targeting a defined list of high-value companies with coordinated marketing and sales.

What it means

Targeting a defined list of high-value companies with coordinated marketing and sales. ABM suits B2B companies with large deals and a known set of target accounts.

Related terms

Ideal customer profile (ICP)LinkedIn Ads

More in Strategy & Sales

Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Lead generation Lead nurturing

Read more.

Articles that put Account-based marketing to work.

Cover illustration for the article “LinkedIn Ads for B2B: When They’re Worth It and How to Start”

Paid Social · 3 min read · Nick Irmo

LinkedIn Ads for B2B: When They’re Worth It and How to Start

LinkedIn clicks cost more than anywhere else, and for the right offer they are still a bargain. When LinkedIn Ads make sense and a starter plan.

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