Industries / Home services
Home services marketingmeasured in booked jobs.
Local Services Ads, Google Ads, reviews and a first response in minutes, reported in booked revenue by channel. Built for the trades in the northwest suburbs and nationwide.
What we see.
The problems that cost companies in this category the most.
Paying for clicks, not jobs
Leads are easy to buy. Booked jobs at a cost you can afford are not, unless spend is managed to a cost-per-booked-job target.
Leads that call the next company
Homeowners call two or three companies. The one that answers first usually gets the job.
Reviews left to chance
The map pack decides most local searches, and reviews decide the map pack.
What we do about it.
Home Services Growth Stack
$3,000/mo plus $1,500 setup: LSA, Google Ads, GBP, reviews and reporting, month to month.
Search Engine Marketing
Speed-to-lead system
$4,500 plus $350/mo: every lead gets a fast, tracked first response.
CRM Consulting
Websites that book
Mobile-first sites with service-area pages and click-to-call everywhere.
Web Design
Trucks, signs and print
Wraps, yard signs and leave-behinds that carry the same brand.
Print MaterialsProof.
Results are credited to whoever earned them: the agency, or a founder in an in-house role.
Selected work.
What they say.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Just teamed up with Clicking Awesome, and they truly are AWESOME! Seriously loving the cool ideas they brought to the table for our marketing. Super easy to work with, and they know their stuff. Big thumbs up!
Read more.
What a Barrington Marketing Agency Actually Does for a $3M Home-Services Company
What a Barrington, IL marketing agency should do for a $3M HVAC, plumbing or roofing company each month, in plain terms, with the numbers that matter.
How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)
HVAC marketing budget math for 2026: 8–12% of revenue, the $153 cost-per-lead benchmark, and how to split spend between LSA, Google Ads and your site.
More for home services.
What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong
NAP+W stands for name, address, phone number and website. Keeping those four facts identical everywhere online is one of the simplest ways to rank in local search and get named by AI assistants.
Speed to Lead: Why the First Five Minutes Decide Who Wins the Job
Most leads call more than one company. The one that answers first usually wins. How to measure your response time and build a system that never lets a lead wait.
Google Business Profile Optimization: The 2026 Checklist
Your Google Business Profile often decides who gets the call before anyone sees your website. A complete checklist for categories, services, photos, posts and reviews.
Questions.
How much should a home services company spend on marketing?
Trade benchmarks put marketing at roughly 7 to 15% of revenue depending on the trade. Our HVAC marketing budget article walks through the numbers and the cost-per-lead benchmarks.
Do you require a long contract?
No. The Home Services Growth Stack is month to month after setup, and you own every account.
What should I measure?
Booked jobs and booked revenue by channel, cost per booked job, first-response time and review count. Not clicks.
Other industries.
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Lenders, brokerages and loan officers
Legal & tax
Law firms, tax practices and CPAs
HR, PEO & SaaS
PEOs, HR tech and B2B software
Franchise
Franchisors and multi-location brands
Healthcare & senior care
Home care, medical supply and DME
E-commerce & consumer brands
DTC, CPG, retail and merch
Hospitality & food
Hotels, restaurants and foodservice
Automotive
Dealers, trucks and auto services
Let's grow yourhome services business.
Tell us where you are and where you want to be. We reply within one business day.