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Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / Strategy & Sales

Bottom of funnel (BOFU).

Marketing for people ready to choose a provider.

What it means

Marketing for people ready to choose a provider. Pricing, comparisons, case studies and consultations convert here.

Related terms

Marketing funnel Search intent

More in Strategy & Sales

Account-based marketing (ABM)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)Lead generation

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