Core values
How we treatpeople.
Four values we hold ourselves to, with clients, with each other and with everyone we meet. They come before the marketing, because the marketing only works when people trust you.
Our mission
We strive to create a world where being different is celebrated, where we can create opportunity for people with neurodiversity, and where marketing gets to tell stories that make a positive impact.
- 01Kindness
Kindness comes first.
Before strategy, before deadlines, before the deliverable, we choose to be kind. It is the easiest thing to skip when the pressure is on, and the thing people remember long after the project ends.
- We assume good intent in every email, review and hard conversation.
- We give feedback that makes the work better and the person stronger.
- We are as polite to the receptionist as we are to the CEO.
- 02Empathy
Empathy is the key to understanding.
Good marketing starts with understanding people: what they worry about, what they hope for, what keeps them up at night. We listen before we talk, to clients, to their customers and to each other.
- We ask questions before we offer answers.
- We put the customer at the center of every story we tell.
- We try to see the problem from the seat of the person living it.
- 03Care
Care, even when no one else does.
Care is doing the details right when nobody is checking: the redirect no one would notice, the alt text, the follow-up call. It is treating a small business budget like it is our own money, because to the owner, it is.
- We sweat the details that never make it into a report.
- We tell clients the truth, even when it means less work for us.
- We look after the people on our team, not just the work.
- 04Help
Sometimes help is all someone needs.
We do not always know what is going on in other people’s lives. A client facing a hard month, a teammate carrying something heavy, a stranger with a question. Sometimes the most valuable thing we can offer is simply to help, without being asked and without keeping score.
- We share what we know freely: our guides, tools and glossary are free.
- We point people to someone better when we are not the right fit.
- We make room for each other when life happens.
Why valuesfirst?
Marketing is a people business. The best work we have done came from trust: clients who told us the truth, teammates who had each other’s backs and customers who believed the story because it was true.
These values are how we hire, how we decide which clients to work with and how we behave when things get hard. If you work with us, hold us to them.
Oh, and one more thing
Everyone on our team is F*cking Awesome.
It’s in the name. We hire for it.
Work with peoplewho care.
Tell us what you are building. We will reply within one business day.