E-commerce & consumer brands Marketing Agency

What we see.

The problems that cost companies in this category the most.

A migration that stalls the business

Platform moves fail on content, analytics and email, not code. Marketing has to be in the room from the first sprint.

Product pages that do not sell

Photography, copy, structured data and reviews are the conversion rate. Most catalogs ship with one of the four.

Paid media with no lifecycle behind it

Acquisition without email, SMS and retention is renting customers. The second order is where the margin lives.

What we do about it.

Pink folded-paper illustration of a seal stamp pressing a star into an envelope for branding

Brand identity and packaging

Names, marks and systems that work on a box, a shirt and a screen.

Branding

Pink folded-paper illustration of code brackets over a circuit board for web development

Stores and product launches

Shopify, Magento and custom builds with product pages that sell.

Development

Merch and apparel

Original designs, mockups and print-on-demand fulfillment.

Graphic Design

Pink folded-paper illustration of speech bubbles and hearts for social media marketing

Social and owned channels

Social, email and content that carry revenue between campaigns.

Social Media Management

Proof.

Results are credited to whoever earned them: the agency, or a founder in an in-house role.

69%

Of attributed web revenue earned through owned channels at a DTC brand, with organic search driving 2.3x the revenue of paid.

Nicole Irmo, in-house marketing leader

4

Product lines launched for Good Time Activities, from identity and store to photography and content.

Clicking Awesome

23

Original merch designs for Icy Soda, plus a full apparel and gift line for Smokey Treat.

Clicking Awesome

Brands our team has worked withUnilever · DoveReeds JewelersGood Time ActivitiesHarley-DavidsonAbt Electronics

Selected work.

What they say.

5.0 on Google10 reviews

One of those people that everyone wants on their team and in their organization. A strategic, creative marketer who has continued to be a valuable thought partner for me.

Elizabeth BoulosCPG professionalLinkedIn recommendation

Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.

Max M.Clientclickingawesome.com

My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.

Steven S.Google reviewGoogle review

More for e-commerce.

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Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

Email · 3 min read · Nicole Irmo

Email Marketing for Small Businesses: What to Send, How Often and Subject Lines That Get Opened

Email is the channel you own. A simple program: a welcome series, a regular newsletter and a few automated messages that keep customers coming back.

Advertising · 3 min read · Nicole Irmo

Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?

Streaming TV ads are no longer just for national brands. How CTV works, what it costs to test and how to measure it.

Key terms.

The vocabulary behind this work, defined.

Ad frequency Brand Brand awareness Brand consistency Brand guidelines Brand identity Brand refresh Brand storytelling Brand voice Community management Content calendar Copywriting Core Web Vitals Creative brief Creative direction Differentiation

Questions.

Do you work on Shopify or Magento?

Both, plus WooCommerce and custom Next.js stores. Our founder was embedded with Reeds Jewelers through a Magento 2 migration.

Can you design and fulfill merch?

Yes. We design original merch lines, produce product mockups and set up print-on-demand fulfillment so you carry no inventory.

What should an e-commerce dashboard show?

Cost per first order by channel, repeat purchase rate, email and SMS revenue share, catalog-level conversion and the search queries driving product pages. One page, reviewed weekly.