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Glossary / Analytics & CRM

Looker Studio.

Google’s free dashboard and reporting tool, formerly Data Studio.

What it means

Google’s free dashboard and reporting tool, formerly Data Studio. Connects GA4, Search Console, Google Ads and spreadsheets into one report.

Related terms

Marketing dashboard Google Analytics 4 (GA4)

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Tag Manager (GTM)

Read more.

Articles that put Looker Studio to work.

Cover illustration for the article “GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data”

Analytics · 3 min read · Nick Irmo

GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data

Most GA4 properties are collecting the wrong data. Fifteen checks that make your analytics trustworthy enough to make decisions with.

Cover illustration for the article “How to Build a One-Page Marketing Dashboard in Looker Studio”

Analytics · 3 min read · Nick Irmo

How to Build a One-Page Marketing Dashboard in Looker Studio

One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.

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