Solutions / Branding
Branding isour superpower.
Before we design a single pixel, we find the story that defines you. Strategy-first branding that turns businesses into unforgettable brands.
Every corner of your brand.
Brand Strategy
We dig deep into who you are, who you serve, and what makes you different — then distill it into a positioning framework that guides everything.
Logo & Identity Design
From initial concepts to final vector files. Primary logos, secondary marks, monograms, favicons, and responsive lockups for every context.
Visual Identity Systems
Typography pairings, color palettes, photography direction, iconography, texture libraries, and pattern systems that create instant recognition.
Brand Guidelines
Comprehensive brand books that ensure consistency across every touchpoint — from social posts to trade show booths to investor decks.
Brand Voice & Messaging
Taglines, elevator pitches, value propositions, tone-of-voice guides, and messaging matrices for every audience segment.
Brand Collateral
Business cards, letterheads, email signatures, presentation templates, social media kits, packaging, signage, and environmental design.
How we build brands.
- 01
Discovery
Deep-dive workshops to uncover your brand DNA — your audience, competitors, values, personality, and market positioning.
- 02
Strategy
We craft your brand platform: positioning statement, value proposition, messaging pillars, and competitive differentiation framework.
- 03
Exploration
Multiple creative directions presented as mood boards and concept sketches. We explore the edges before we commit to a direction.
- 04
Design
Full identity design — logo system, colors, typography, imagery, and all the details that make your brand feel alive and intentional.
- 05
Build Out
Every touchpoint gets branded. Collateral, templates, guidelines, digital assets, and everything your team needs to stay on-brand.
- 06
Launch
Brand launch strategy, rollout plan, and internal training to ensure your team embodies the new identity from day one.
Brands we're proudto have worked with.
Startup mortgage brokerage
Identity and launch site for a regional mortgage lender: three rounds of logo exploration to a final mark, palette, type scale, lockups, signage and business cards. Delivered 2022. Name withheld pending approval.
Consumer lifestyle brand
Emblem, palette, type, stationery and brand guide for a backyard-games brand, then four product launches built as one system. Delivered 2022–2023. Name withheld pending approval.
Icy Soda
A dirty-soda lifestyle brand built from the name up: identity, 45 recipes, a print-on-demand merch line and a 106-page hardcover. A Clicking Awesome property.
Branding, answered.
How long does a full branding project take?
Typically 6-10 weeks from discovery to final deliverables, depending on scope. A brand strategy alone takes 2-3 weeks. A full identity system with guidelines and collateral is usually 8-10 weeks.
What's the difference between a logo and a brand?
A logo is one element of your brand. Your brand is the entire experience: how you look, sound, feel, and the emotions you evoke. We build the whole system.
Do you work with startups or just established companies?
Both. Startups benefit from getting their brand right from the start (cheaper than rebranding later). Established companies benefit from evolving their brand to match where they're headed.
What deliverables do I get?
At minimum: brand strategy document, primary logo and variations, color palette, typography system, and brand guidelines PDF. Most projects also include business cards, social templates, presentation templates, and email signatures.
Can you rebrand us without losing our existing recognition?
Absolutely. Brand evolution (vs. revolution) is one of our specialties. We can modernize and strengthen your brand while maintaining the equity you've already built.
What does branding cost?
Design is $150 an hour with a five-hour minimum, or $5,000 a month for a retainer that includes 50 hours. Strategy and positioning work is $500 an hour. A logo alone rarely moves a business; if you want a brand that sells, ask about identity work with Nicole.
Creative, proactive, and aggressive in finding solutions to challenges and problems. Her efforts prove invaluable in keeping our team productive.
Ready to build abrand that clicks?
Every iconic brand started as a blank sheet. Let's make your first move together.
Explore more solutions.
Fractional CMO
Executive marketing leadership
Strategy
Roadmaps that drive results
Consulting
Expert guidance on demand
Web Design
Sites that convert visitors
Graphic Design
Visuals that tell stories
Print Materials
Tactile pieces that impress
Development
Code that performs
Traditional Marketing
Proven offline channels
Search Engine Marketing
Dominate search results
AI Consulting
Practical AI for marketing teams
Social Media Management
Build engaged communities
CRM Consulting
HubSpot and Salesforce, done right
A great fit if
- Companies whose story is unclear or inconsistent
- A new company, product line or location launching
- A merger, new market or new offer that changed who you are
Probably not if
- You only need a quick graphic or a social post
- The brand is working and just needs fresh campaigns
What you get.
The deliverables in a typical branding engagement.
Who you serve, the problem you solve and why you win, in one sentence
The customer-centered story your team can repeat
Traits, do and don’t examples, word lists
Logo suite, color, type, imagery and graphic elements
A usable guide your team and vendors can follow
Templates for the pieces you use most
How it works.
Typical timing. We confirm yours in the scope.
- Weeks 1–2Listen
Customer and team interviews, competitor review, a look at what already works.
- Weeks 2–3Position
Positioning statement and story, tested with real customers.
- Weeks 3–6Design
Identity concepts, refinement and the full system.
- Weeks 6–8Roll out
Guidelines, templates and a launch plan for every channel.
Related work.
Try it yourself.
Free tools and playbooks from our team.
More questions.
Refresh or rebrand?
Most companies need a refresh: sharper visuals and a clearer story. A rebrand makes sense when the name, audience or offer has truly changed. The brand strength quiz is a good first check.
Do you name companies?
Yes, naming can be part of a brand project. It includes trademark screening with your attorney and domain checks.
Guides from our team.
How we think about branding, written by the people who do it.
How to Write a Brand Voice Guide Your Whole Team Can Use
A brand voice guide keeps your website, ads, emails and team sounding like one company. A one-page format with examples, not adjectives.
Rebrand or Refresh? How to Decide, and a Checklist for Either
A full rebrand is expensive and risky. A refresh is often all a business needs. How to tell the difference and plan either one without losing the customers you have.
How to Write a Positioning Statement (With a Template)
A positioning statement is the internal sentence every message comes from. A template, examples and the tests that separate strong positioning from filler.
Industries we do this for.
Healthcare & senior care
Home care, medical supply and DME
E-commerce & consumer brands
DTC, CPG, retail and merch
Hospitality & food
Hotels, restaurants and foodservice
Automotive
Dealers, trucks and auto services
Real estate & home builders
Brokerages, builders and rentals
Nonprofits & associations
Associations, events and charities
Education & youth programs
Schools, academies, camps and course creators
Consumer packaged goods
Food, beverage, beauty and household brands
Key terms.
Plain-English definitions from our glossary.
What clients say.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Just teamed up with Clicking Awesome, and they truly are AWESOME! Seriously loving the cool ideas they brought to the table for our marketing. Super easy to work with, and they know their stuff. Big thumbs up!