Industries / Franchise
Franchise marketing bothsides win.
Corporate programs franchisees support, local search that drives each location, and franchise development funnels that sell units. Experience across a 1,600-location system and a 65-location franchise.
What we see.
The problems that cost companies in this category the most.
Corporate versus franchisee
Every national program competes with a local one until attribution and revenue sharing are designed so both sides win.
Vendor sprawl
Five agencies, three platforms and nobody accountable for the number.
Two businesses, one budget
Selling franchises and supporting franchisees need different funnels, different content and different measurement.
What we do about it.
Franchise development sites
Sites and landing pages that explain the opportunity and qualify candidates.
Web Design
Location-level paid search
Account structure by location, shared negatives and reports each franchisee can read.
Search Engine MarketingLocal SEO for every location
Google Business Profiles, reviews and location pages that win the map.
Search Engine Marketing
Strategy and training
Programs designed with franchisees, and the training to roll them out.
StrategyProof.
Results are credited to whoever earned them: the agency, or a founder in an in-house role.
Brands our team has worked withCartridge World101 MobilityEXSSFITIn Home Personal Services
Selected work.
What they say.
Nick Irmo has helped us with some of our most serious issues online. His expertise in digital marketing proves to be one of our biggest assets. We recommend him and his staff at Irmo Marketing.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
More for franchise.
Franchise Local Marketing: Giving Every Location a Fighting Chance in Search
National brand, local customers. How franchisors give every location strong local search, reviews and ads without losing brand control.
Brand Consistency Across Locations, Channels and Vendors
Every location, vendor and new hire can drift the brand a little. How templates, a simple guide and approvals keep a growing business looking like one company.
Franchising in the digital age: sell and support your system with tools and content
A franchisor runs two businesses: selling franchises and supporting franchisees. A long-form guide to the marketing foundation, team and programs that serve both.
Questions.
How do you get franchisees to support a national e-commerce program?
With a radius-based attribution and revenue-sharing model, so an online order credits the nearest franchisee.
Do you do franchise development marketing?
Yes. Selling units is a separate funnel with its own content, landing pages and nurture, measured separately from location marketing.
Will you train the franchisees?
Yes. Training is built into every franchise engagement.
Other industries.
Mortgage & lending
Lenders, brokerages and loan officers
Legal & tax
Law firms, tax practices and CPAs
HR, PEO & SaaS
PEOs, HR tech and B2B software
Healthcare & senior care
Home care, medical supply and DME
E-commerce & consumer brands
DTC, CPG, retail and merch
Hospitality & food
Hotels, restaurants and foodservice
Home services
HVAC, plumbing, roofing and the trades
Automotive
Dealers, trucks and auto services
Let's grow yourfranchise business.
Tell us where you are and where you want to be. We reply within one business day.