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Glossary / Strategy & Sales

Buyer persona.

A research-based profile of a typical buyer, their goals and objections.

What it means

A research-based profile of a typical buyer, their goals and objections. Useful when grounded in real interviews, not guesses.

Related terms

Ideal customer profile (ICP)Positioning

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Lead generation Lead nurturing

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