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Glossary / Strategy & Sales

Go-to-market strategy.

The plan for launching a product or entering a market.

What it means

The plan for launching a product or entering a market. Covers audience, positioning, pricing, channels and sales motion.

Related terms

Marketing strategy Positioning

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Ideal customer profile (ICP)Lead generation

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