Author
Nicole Irmo.
Nicole Irmo is a marketing executive who turns great stories into real revenue and builds the teams that keep it growing. She leads marketing and ecommerce for a direct-to-consumer medical supply brand, where she repositioned a 20-year-old product catalog into a brand platform, and previously led marketing for hospitality and healthcare product brands.
Co-Founder / Creative Director, Clicking Awesome
Writes about
Credentials
- Co-founder and Creative Director, Clicking Awesome (since 2021)
- Leads marketing and ecommerce for a DTC medical supply brand
- Graphic Design USA 2022 Health + Wellness Design Award
- Two Cape Fear Home Builders Association 2023 MAX! Awards
- Previously Marketing Director for hospitality and healthcare product brands
Selected results
- +53% company revenue in under three years, ten consecutive quarters of growth
- Most-cited brand in its category across AI search (1,291 citations vs. 986)
- Blog conversion from 3.1% to 15.3%; organic search +32% while the category fell 2.5%
- Hired 7 of 9 team members, promoted 3, one voluntary departure in three and a half years
- 2,800% ROAS on direct mail for a hospitality brand
Articles by Nicole.
25 Claude Prompts to Plan Your Social Media Calendar
Copy-and-paste Claude prompts for every stage of a social calendar: strategy, monthly planning, post ideas, captions, repurposing and review. Fill in the brackets and go.
A Social Media Strategy a Small Business Can Actually Keep Up With
Most small business social media fails from inconsistency, not bad ideas. A strategy sized for real life: two platforms, four content types, one hour a week to plan.
How to Build a 90-Day Social Media Content Calendar
A content calendar turns social media from a daily scramble into a weekly routine. A step-by-step way to plan 90 days in an afternoon.
User-Generated Content: How to Get Customers to Tell Your Story
Customers trust other customers. How to collect stories, photos and videos from real buyers, get permission and turn them into your best marketing.
How to Write a Brand Voice Guide Your Whole Team Can Use
A brand voice guide keeps your website, ads, emails and team sounding like one company. A one-page format with examples, not adjectives.
Rebrand or Refresh? How to Decide, and a Checklist for Either
A full rebrand is expensive and risky. A refresh is often all a business needs. How to tell the difference and plan either one without losing the customers you have.
How to Write a Positioning Statement (With a Template)
A positioning statement is the internal sentence every message comes from. A template, examples and the tests that separate strong positioning from filler.
Trade Show Marketing That Pays Off: Before, During and After the Booth
The booth is the smallest part of a trade show. How to book meetings before, run the floor during and follow up after so shows turn into orders.
The Print Collateral Every Small Business Needs (and What to Skip)
Print still shapes first impressions. The short list of pieces worth making well, how to design them, and the ones that waste money.
Headline Formulas That Work in Ads, Emails and Landing Pages
Most readers only see the headline. Eight proven formulas, when to use each and how to test them.
Email Marketing for Small Businesses: What to Send, How Often and Subject Lines That Get Opened
Email is the channel you own. A simple program: a welcome series, a regular newsletter and a few automated messages that keep customers coming back.
How to Write a Creative Brief That Gets Better Work
Bad briefs get bad work. A one-page creative brief template with the questions that matter, and how to use it with designers, agencies and AI tools.
Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?
Streaming TV ads are no longer just for national brands. How CTV works, what it costs to test and how to measure it.
Product Photography That Sells Online: A Practical Guide
Photos are the product online. The shot list, lighting and editing basics that make product pages, ads and marketplaces convert.
In-House Marketer, Agency or Fractional CMO? How to Choose Your First Marketing Hire
The first marketing decision shapes everything after it. When to hire in-house, when to use an agency, when to bring in fractional leadership, and how to combine them.
Getting a Marketing Team to Actually Use AI (and Like It)
Buying AI tools is easy. Getting a team to use them well is the real work. How to lead adoption with clear rules, real wins and no fear.
Brand Consistency Across Locations, Channels and Vendors
Every location, vendor and new hire can drift the brand a little. How templates, a simple guide and approvals keep a growing business looking like one company.
What Makes Design Award-Worthy? Lessons From Three Wins
Award juries and customers want the same things: one clear idea, executed with craft. What three award-winning pieces taught us about effective design.
Brand Storytelling for Small Businesses: Find the Story You Aren't Telling
Most small businesses have a better story than their website tells. Here is how to find it, say it in one sentence, and use it everywhere a customer meets you.
How to Write Ad Copy That Sells Without Sounding Like an Ad
Good ad copy reads like a helpful person talking, not a brand shouting. A practical method for headlines, offers and calls to action that work in print, search and social.
Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital
Direct mail, print and TV are not dead. They are less crowded. How to decide when a traditional channel belongs in your plan, and how to measure it like digital.
How to Build a Small Marketing Team That Stays
Turnover is the hidden cost of most marketing teams. What I learned hiring seven of nine people, promoting three and losing one voluntarily in three and a half years.
What colleagues say about Nicole.
One of those rare leaders who could do every creative function herself, yet was smart enough to know when to lead, delegate, and develop the people around her.
"She never missed." As her direct manager, I counted on Nicole to hit timelines and objectives.
Nicole is a powerhouse. She collaborates within all of the departments to fully understand a project's objective and drives each one to a successful outcome.
Work withNicole.
Tell us what you are building. We reply within one business day.