Two founders.One team.

I started Irmo Marketing in 2008 and have run marketing in-house ever since, usually as the first or most senior marketer in the building. I have led teams of up to ten, owned budgets past $5M, and built the plumbing that connects spend to pipeline: CRM, attribution, dashboards and the handoff to sales.

Today I am Marketing Director at Gordon Law Group and Gordon Tax in Chicago, and I take on select consulting engagements through Clicking Awesome: strategy, marketing leadership on a part-time basis, AI operations and the occasional brand or website build. The work I like most is the messy middle: a company that has outgrown founder-led marketing but is not ready for a full executive hire.

I write about zero-click marketing, answer engine optimization and the practical side of AI in marketing teams. I live in Barrington, Illinois.

15+ years of building marketing from scratch, and I still love what I do. By day, I'm VP of Marketing at NorthShore Care Supply, a DTC medical supply and CPG brand. I lead marketing and ecommerce, report to the founder and CEO, and run a nine-person team, most of whom I hired.

I'm an intentional optimist, and I love that marketing gets to shape how people see things, including themselves. NorthShore started as a client of my consultancy, Clicking Awesome. In 2023 they recruited me in-house as Director of Marketing, and in 2024 I was promoted to VP. Before that, I led marketing for hospitality and healthcare product brands, earning a promotion at every stop.

Every role follows the same playbook. Find the story the brand isn't telling. Tell it clearly, everywhere. Build the team and systems that keep it going. Lately that playbook includes AI: I'm leading adoption across my team, from choosing the platforms to setting the standards to building the workflows.