Industries / Legal & tax

Law firm marketing for theAI answer era.

Prospects ask ChatGPT before they call a firm. We build the sites, content and intake that make your firm the cited answer and the first call back.

Book a Numbers Call See the work

What we see.

The problems that cost companies in this category the most.

Prospects ask AI first

More legal and tax questions start in ChatGPT and Google AI Overviews than on a firm website. If your content is not the source they cite, you are not in the conversation.

Intake that leaks

A consultation request that waits a day goes to the next firm. Most firms have no measured first-response time.

Content attorneys will not approve

Six drafting passes for one article is why most firms stop publishing. The process needs a compliance scan before an attorney sees a draft.

What we do about it.

Pink folded-paper illustration of laptops and browser windows for website design and development

Websites rebuilt by intent

Information architecture, practice-area pages by search intent, attorney bylines and schema on every page.

Web Design

Pink folded-paper illustration of a search glass, email and target orbiting a light for search and paid ads

Answer engine optimization

Glossaries, FAQ schema and bylined content that AI answers quote.

Search Engine Marketing

Pink folded-paper illustration of a funnel turning leads into organized CRM records

Intake automation

HubSpot lifecycle stages, routing by practice area and a first-response SLA.

CRM Consulting

Pink folded-paper illustration of speech bubbles and hearts for social media marketing

Content and video programs

A production process with a compliance gate, and video that ships on a schedule.

Social Media Management

Proof.

Results are credited to whoever earned them: the agency, or a founder in an in-house role.

12 weeks

Two firm websites rebuilt from new architecture to relaunch, with about 40 service pages reassigned by search intent.

Nick Irmo, in-house Marketing Director, Gordon Law Group & Gordon Tax

235

Terms in a tax glossary built for answer engines, with a 235-video YouTube program behind it.

Nick Irmo, in-house Marketing Director, Gordon Law Group & Gordon Tax

2 hours

First-response SLA in a redesigned HubSpot intake flow with six routing paths and a Clio handoff.

Nick Irmo, in-house Marketing Director, Gordon Law Group & Gordon Tax

Selected work.

What they say.

5.0 on Google10 reviews

Working with Nick helped me see the value of maximizing our company's potential from a marketing standpoint. His SEO experience helped us capitalize on leads that were before unseen.

Nicolas RiosMortgage Loan OfficerLinkedIn recommendation

Nick redefines the title of jack-of-all-trades in that he is also a master of many things marketing. From his deep understanding of SEO and SEM, to his research into PPC and what drives the most traffic for the least money, to his mastery of WordPress.

Josh BarrieSystems Engineer, Geeksultants (reported to Nick)LinkedIn recommendation

Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.

Max M.Clientclickingawesome.com

More for legal & tax.

AI Search · 3 min read · Nick Irmo

Why a Glossary Is One of the Best Pages for AI Search

Answer engines love clear definitions. How a well-built glossary earns citations, supports every other page and keeps your team using the same words.

Key terms.

The vocabulary behind this work, defined.

301 redirect A/B testing Above the fold Ad frequency AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Attribution Author page Backlink Bounce rate Call to action (CTA)Call tracking Canonical tag

Questions.

What is answer engine optimization for a law firm?

Structuring a firm’s content so ChatGPT, Perplexity and Google AI Overviews cite it when someone asks a legal question: definitional glossary entries, clearly bylined practice-area pages, FAQ schema, and authority signals like attorney bios and citations.

How long does a law firm website rebuild take?

Our founder rebuilt two firm sites in twelve weeks, including new information architecture, roughly forty service pages reassigned by intent and schema on every page. The constraint that makes it possible is deciding before building.

Do you handle attorney advertising rules?

Yes. The content process includes a state attorney-advertising compliance scan at the drafting stage, before an attorney reviews.