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Glossary / Strategy & Sales

Ideal customer profile (ICP).

A description of the companies or people who get the most value from you.

What it means

A description of the companies or people who get the most value from you. The ICP guides targeting, messaging, scoring and which leads to decline.

Related terms

Buyer persona Qualified lead

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Lead generation Lead nurturing

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