The 90-day marketing reset.

1. 01

   Weeks 1–2: Get the numbers

   You cannot fix what you cannot see. Pull a year of revenue, leads and spend into one place.

   • Export 12 months of leads with source from your CRM or inbox
   • List every marketing cost, including tools and vendors
   • Calculate cost per lead and per customer by channel
   • Write down your average customer value and close rate
2. 02

   Weeks 3–4: Fix positioning

   One clear sentence about who you serve and why you win.

   • Interview five recent customers about why they chose you
   • Draft a positioning statement and test it with your team
   • Rewrite your home page headline and subhead around it
3. 03

   Weeks 5–8: Fix the plumbing

   Tracking, CRM and follow-up. The invisible work that makes every channel better.

   • Set up GA4 key events for leads, calls and purchases
   • Route every lead into one CRM with original source
   • Set a speed-to-lead target and alert the owner instantly
   • Build a one-page weekly dashboard
4. 04

   Weeks 9–12: Run one channel well

   Pick the channel your buyers already use and commit to it for the quarter.

   • Choose one channel based on the numbers from week 2
   • Set a budget from your allowable cost per lead
   • Launch, then review weekly with the same three questions
   • Decide at day 90: scale, fix or switch

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