Solutions / Search engine marketing
Dominatesearch.
When someone searches for what you sell, they should find you, not your competitors. We build search strategies that earn clicks, convert visitors, and grow revenue. $2,000 a month or 20% of spend, whichever is higher.
Search servicesthat convert.
Google Search Ads
Capture high-intent buyers at the exact moment they're searching. We build campaigns that win auctions without breaking budgets.
SEO & Organic Search
Long-term rankings through technical SEO, content strategy, link building, and Core Web Vitals optimization.
LLM & AI Search Optimization
Get named and cited when buyers ask ChatGPT, Perplexity, Gemini or Google's AI answers for a recommendation. Brand mentions, structured facts and answer-shaped pages.
Local SEO
Dominate 'near me' searches with Google Business optimization, local citations, and location-specific content.
LinkedIn & B2B Paid Search
Reach decision-makers where they research. LinkedIn Ads paired with intent-based search for a full B2B funnel.
Analytics & Attribution
Know what's actually driving revenue. GA4 setup, conversion tracking, and dashboard reporting you'll actually use.
Search now hasan answer engine.
Your buyers are asking ChatGPT, Perplexity, and Google AI Overviews before they click anything.
We pair classic SEO and paid search with LLM optimization, so your brand shows up in the answers as well as the results. Start with the $1,500 AI Visibility Audit.
Nick Irmo has helped us with some of our most serious issues online. His expertise in digital marketing proves to be one of our biggest assets. We recommend him and his staff at Irmo Marketing.
Show up whenit counts.
Your next customer is searching right now. Let's make sure they find you, not someone else.
Explore more solutions.
Branding
Identity systems that stick
Fractional CMO
Executive marketing leadership
Strategy
Roadmaps that drive results
Consulting
Expert guidance on demand
Web Design
Sites that convert visitors
Graphic Design
Visuals that tell stories
Print Materials
Tactile pieces that impress
Development
Code that performs
Traditional Marketing
Proven offline channels
AI Consulting
Practical AI for marketing teams
Social Media Management
Build engaged communities
CRM Consulting
HubSpot and Salesforce, done right
A great fit if
- Businesses whose buyers search before they buy
- Local service businesses competing in the map pack
- Companies that want to be named by AI assistants
Probably not if
- A landing page or offer that does not convert yet
- A test budget too small to learn from
What you get.
The deliverables in a typical search engine marketing engagement.
Search, Performance Max and Local Services Ads
Technical, on-page and content
Business Profile, reviews and location pages
AEO and LLM optimization with monthly tracking
Leads and revenue by keyword and channel
How it works.
Typical timing. We confirm yours in the scope.
- Weeks 1–2Audit
Accounts, site and competitors.
- Weeks 2–4Fix
Tracking, structure and quick wins.
- MonthlyGrow
Campaigns, content and optimization.
- MonthlyReport
Cost per lead, revenue and AI visibility.
Related work.
Try it yourself.
Free tools and playbooks from our team.
AI search readiness check
Will ChatGPT, Perplexity and Google AI Overviews name your business?
CalculatorGoogle Ads budget calculator
Work backward from a customer to a cost per lead, a max cost per click and a test budget.
CalculatorBreak-even ROAS calculator
The return on ad spend you need before ads make money, from your margin.
More questions.
What is in the AI Visibility Audit?
A $1,500 audit of how ChatGPT, Perplexity, Gemini and Google AI Overviews answer your buyers’ questions, who they name instead of you, and what to fix first.
Guides from our team.
How we think about search engine marketing, written by the people who do it.
LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You
LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.
How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)
HVAC marketing budget math for 2026: 8–12% of revenue, the $153 cost-per-lead benchmark, and how to split spend between LSA, Google Ads and your site.
ChatGPT Business Hub: What It Is and How to Claim Your Business
OpenAI's new Business Hub lets companies claim and manage how they appear in ChatGPT, see how often they're mentioned, and, for some US businesses, launch a Business Agent. What it does, who can use it, and what to do this week.
Industries we do this for.
Mortgage & lending
Lenders, brokerages and loan officers
Legal & tax
Law firms, tax practices and CPAs
HR, PEO & SaaS
PEOs, HR tech and B2B software
Franchise
Franchisors and multi-location brands
Healthcare & senior care
Home care, medical supply and DME
Home services
HVAC, plumbing, roofing and the trades
Automotive
Dealers, trucks and auto services
Technology & IT services
IT consultants, MSPs and software
What clients say.
Clicking Awesome is EXACTLY that. They cover so many ends of the marketing spectrum it's almost impossible to list them all out. They're kind, attentive, and professional – and have fabulous marketing ideas and strategies. I would (and DO) GLADLY refer this company to anyone looking for marketing-related services.
My company reached out to Clicking Awesome on a referral basis. With so many web designers out there we did not know as a company who to look for. After a Zoom meeting with Nick and Nicole outlining design choices and how they could bring our company to the next level, we knew we had the right team. They kept us involved in the development of our site and were flexible on what we were looking for. Due to the quality finished product they delivered, our company has seen much more traffic to our site.
Just teamed up with Clicking Awesome, and they truly are AWESOME! Seriously loving the cool ideas they brought to the table for our marketing. Super easy to work with, and they know their stuff. Big thumbs up!