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Glossary / Paid Media

Paid social.

Advertising on social platforms such as Meta, LinkedIn and TikTok.

What it means

Advertising on social platforms such as Meta, LinkedIn and TikTok. Paid social targets people by interests, demographics and behavior rather than search intent.

Related terms

Lookalike audienceLinkedIn AdsMeta Pixel

More in Paid Media

Ad frequencyClick-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads

Read more.

Articles that put Paid social to work.

Cover illustration for the article “GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data”
Analytics · 3 min read · Nick Irmo

GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data

Most GA4 properties are collecting the wrong data. Fifteen checks that make your analytics trustworthy enough to make decisions with.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”
Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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