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Glossary / Paid Media

Click-through rate (CTR).

The percentage of people who clicked after seeing an ad or listing.

What it means

The percentage of people who clicked after seeing an ad or listing. CTR measures how relevant and compelling the message is to the audience.

Related terms

Impressions Headline

More in Paid Media

Ad frequency Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads LinkedIn Ads

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