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Glossary / Analytics & CRM

Meta Pixel.

Meta’s browser tracking code for Facebook and Instagram ads.

What it means

Meta’s browser tracking code for Facebook and Instagram ads. Pair it with the Conversions API for more complete tracking.

Related terms

Meta Conversions API Retargeting

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution Google Analytics 4 (GA4)

Read more.

Articles that put Meta Pixel to work.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”

Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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