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Glossary / Paid Media

Cost per click (CPC).

The amount paid for each ad click.

What it means

The amount paid for each ad click. CPC varies by industry, competition and ad quality.

Related terms

Pay-per-click (PPC)Quality Score

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads Impressions

Read more.

Articles that put Cost per click to work.

Cover illustration for the article “How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)”

Home Services · 6 min read · Nick Irmo

How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)

HVAC marketing budget math for 2026: 8–12% of revenue, the $153 cost-per-lead benchmark, and how to split spend between LSA, Google Ads and your site.

Cover illustration for the article “How Much Should a Small Business Spend on Google Ads?”

Paid Search · 3 min read · Nick Irmo

How Much Should a Small Business Spend on Google Ads?

Start from what a customer is worth and what a lead costs, not a round number. A simple way to set, test and scale a Google Ads budget.

Cover illustration for the article “LinkedIn Ads for B2B: When They’re Worth It and How to Start”

Paid Social · 3 min read · Nick Irmo

LinkedIn Ads for B2B: When They’re Worth It and How to Start

LinkedIn clicks cost more than anywhere else, and for the right offer they are still a bargain. When LinkedIn Ads make sense and a starter plan.

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