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Glossary / Paid Media

Cost per thousand impressions (CPM).

The price of 1,000 ad impressions.

What it means

The price of 1,000 ad impressions. Common for awareness channels such as display, social and connected TV.

Related terms

Impressions Connected TV (CTV)

More in Paid Media

Ad frequency Click-through rate (CTR)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Google Ads LinkedIn Ads Local Services Ads (LSA)

Read more.

Articles that put Cost per thousand impressions to work.

Advertising · 3 min read · Nicole Irmo

Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?

Streaming TV ads are no longer just for national brands. How CTV works, what it costs to test and how to measure it.

Cover illustration for the article “Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital”

Traditional Marketing · 4 min read · Nicole Irmo

Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital

Direct mail, print and TV are not dead. They are less crowded. How to decide when a traditional channel belongs in your plan, and how to measure it like digital.

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