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Glossary / Paid Media

Lookalike audience.

An ad audience built to resemble your existing customers.

What it means

An ad audience built to resemble your existing customers. Seed it with your best customers, not every lead, for better results.

Related terms

Retargeting Paid social

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads

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