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Glossary / Paid Media

LinkedIn Ads.

Advertising on LinkedIn, targeted by job title, company and industry.

What it means

Advertising on LinkedIn, targeted by job title, company and industry. Costs are usually high, but targeting suits high-value B2B offers.

Related terms

Paid social Account-based marketing (ABM)

More in Paid Media

Ad frequency Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads

Read more.

Articles that put LinkedIn Ads to work.

Cover illustration for the article “Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business”

Strategy · 5 min read · Nick Irmo

Choose Your Poison, I Mean, Err… Channel: Not Every Marketing Channel Is Meant for Every Business

You don't need a billboard if you sell a local service 100 miles away, or Pinterest if you sell ethernet cables. Here's how to pick the few channels that fit your business, and quit the rest without guilt.

Cover illustration for the article “LinkedIn Ads for B2B: When They’re Worth It and How to Start”

Paid Social · 3 min read · Nick Irmo

LinkedIn Ads for B2B: When They’re Worth It and How to Start

LinkedIn clicks cost more than anywhere else, and for the right offer they are still a bargain. When LinkedIn Ads make sense and a starter plan.

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