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Glossary / Paid Media

Ad frequency.

The average number of times a person sees your ad in a period.

What it means

The average number of times a person sees your ad in a period. Too low and nobody remembers you; too high and people tune out.

Related terms

Impressions Retargeting

More in Paid Media

Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads LinkedIn Ads

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