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Glossary / Paid Media

Cost per lead (CPL).

Total marketing spend divided by the number of leads produced.

What it means

Total marketing spend divided by the number of leads produced. Judge CPL alongside lead quality; cheap leads that never close are expensive.

Related terms

Cost per acquisition (CPA)Qualified lead

More in Paid Media

Ad frequencyClick-through rate (CTR)Connected TV (CTV)Cost per click (CPC)Cost per thousand impressions (CPM)Google AdsImpressionsLinkedIn Ads

Read more.

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