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Glossary / Paid Media

Connected TV (CTV).

Video advertising on streaming services watched on TVs.

What it means

Video advertising on streaming services watched on TVs. CTV is bought by audience and geography and measured with household-level matching.

Related terms

Cost per thousand impressions (CPM)Out-of-home advertising (OOH)

More in Paid Media

Ad frequencyClick-through rate (CTR)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Google AdsImpressionsLinkedIn Ads

Read more.

Articles that put Connected TV to work.

Cover illustration for the article “Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?”
Advertising · 3 min read · Nicole Irmo

Connected TV Advertising: Can a Small or Mid-Sized Brand Afford It?

Streaming TV ads are no longer just for national brands. How CTV works, what it costs to test and how to measure it.

Cover illustration for the article “How to Write Ad Copy That Sells Without Sounding Like an Ad”
Advertising · 4 min read · Nicole Irmo

How to Write Ad Copy That Sells Without Sounding Like an Ad

Good ad copy reads like a helpful person talking, not a brand shouting. A practical method for headlines, offers and calls to action that work in print, search and social.

Cover illustration for the article “Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital”
Traditional Marketing · 4 min read · Nicole Irmo

Traditional Marketing in 2026: When Direct Mail, Print and TV Still Beat Digital

Direct mail, print and TV are not dead. They are less crowded. How to decide when a traditional channel belongs in your plan, and how to measure it like digital.

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