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Glossary / Brand & Creative

Call to action (CTA).

The prompt telling people what to do next.

What it means

The prompt telling people what to do next. One clear CTA per piece, with a reason to act now.

Related terms

Copywriting Landing page

More in Brand & Creative

Brand Brand awareness Brand collateral Brand consistency Brand guidelines Brand identity Brand refresh Brand storytelling

Read more.

Articles that put Call to action to work.

Cover illustration for the article “The Landing Page Checklist: 12 Things That Raise Conversion Rates”

Conversion · 3 min read · Nick Irmo

The Landing Page Checklist: 12 Things That Raise Conversion Rates

A landing page has one job. Twelve checks for the message, proof, form and speed that turn paid clicks into leads.

Cover illustration for the article “The B2B Marketing Funnel for a Company Under 50 People”

Strategy · 3 min read · Nick Irmo

The B2B Marketing Funnel for a Company Under 50 People

Small B2B teams do not need an enterprise funnel. A lean version: the few assets, channels and handoffs that turn strangers into pipeline.

Cover illustration for the article “How to Build a 90-Day Social Media Content Calendar”

Social Media · 3 min read · Nicole Irmo

How to Build a 90-Day Social Media Content Calendar

A content calendar turns social media from a daily scramble into a weekly routine. A step-by-step way to plan 90 days in an afternoon.

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