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Glossary / SEO & AI Search

Anchor text.

The clickable words in a link.

What it means

The clickable words in a link. Descriptive anchor text helps readers and search engines understand what the linked page is about.

Related terms

Backlink Internal linking

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Answer engine optimization (AEO)Author page Canonical tag Citation (AI search)

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Articles that put Anchor text to work.

Cover illustration for the article “LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You”

LLM Optimization · 7 min read · Nick Irmo

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You

LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

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