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Strategy

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Consumer & commerce

Healthcare & senior careHome care, medical supply and DME E-commerce & consumer brandsDTC, CPG, retail and merch Hospitality & foodHotels, restaurants and foodservice Travel & tourismDestinations, resorts, tours and travel guides Consumer packaged goodsFood, beverage, beauty and household brands Media, publishing & creatorsAuthors, publishers, creators and channels

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200+ clients since 2008

Every industry we serve

Mortgage to merch. See the work, the results and who did it, industry by industry.

Glossary / SEO & AI Search

301 redirect.

A permanent redirect from one URL to another.

What it means

A permanent redirect from one URL to another. 301s pass most ranking signals to the new URL and are essential during redesigns and migrations.

Related terms

Duplicate content Website migration

More in SEO & AI Search

AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink Canonical tag

Questions about301 redirect?

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