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Glossary / Web & Conversion

A/B testing.

Comparing two versions to see which performs better.

What it means

Comparing two versions to see which performs better. Test one change at a time and run long enough to trust the result.

Related terms

Conversion rate optimization (CRO)

More in Web & Conversion

Above the fold Bounce rate Case study Google 360 virtual tour Landing page Mobile-first

Questions abouta/b testing?

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