Glossary / Analytics & CRM
Attribution.
Assigning credit for a lead or sale to the marketing that influenced it.
What it means
Assigning credit for a lead or sale to the marketing that influenced it. Common models include first touch, last touch and data-driven. Small businesses usually do best with source captured in the CRM.
Related terms
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Marketing Attribution for Small Businesses: What to Use and What to Ignore
First touch, last touch, data-driven: a plain-English guide to attribution for businesses that need to know which marketing pays, without an enterprise budget.
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