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Glossary / Web & Conversion

Above the fold.

What visitors see before scrolling.

What it means

What visitors see before scrolling. It should state who the page is for, the benefit and the next step.

Related terms

Landing page Headline

More in Web & Conversion

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Articles that put Above the fold to work.

Cover illustration for the article “Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now”

AI Search · 4 min read · Nick Irmo

Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now

AI Overviews answer the question before anyone clicks. Here is how zero-click search changes what a small business should publish, measure and pay for.

Cover illustration for the article “The Landing Page Checklist: 12 Things That Raise Conversion Rates”

Conversion · 3 min read · Nick Irmo

The Landing Page Checklist: 12 Things That Raise Conversion Rates

A landing page has one job. Twelve checks for the message, proof, form and speed that turn paid clicks into leads.

Cover illustration for the article “What a Barrington Marketing Agency Actually Does for a $3M Home-Services Company”

Local Marketing · 7 min read · Nick Irmo

What a Barrington Marketing Agency Actually Does for a $3M Home-Services Company

What a Barrington, IL marketing agency should do for a $3M HVAC, plumbing or roofing company each month, in plain terms, with the numbers that matter.

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