Glossary / SEO & AI Search
AI Mode.
Google’s conversational search experience that answers with AI and follow-up questions.
What it means
Google’s conversational search experience that answers with AI and follow-up questions. AI Mode lets searchers ask longer, multi-part questions and continue the conversation. It draws on Google’s index, so strong SEO and clear answers still determine who is cited.
Related terms
More in SEO & AI Search
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Articles that put AI Mode to work.

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You
LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

What Is NAP+W? The Local SEO Basic Most Businesses Get Wrong
NAP+W stands for name, address, phone number and website. Keeping those four facts identical everywhere online is one of the simplest ways to rank in local search and get named by AI assistants.

Answer Engine Optimization (AEO) in 2026: A Practical Guide for Small and Mid-Sized Businesses
AEO is the work of becoming the answer ChatGPT, Perplexity and Google AI Overviews give. What it is, how it differs from SEO, and the eight things to do first.
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