Glossary / Analytics & CRM
Conversion rate.
The percentage of visitors or recipients who take the desired action.
What it means
The percentage of visitors or recipients who take the desired action. Measured per page, campaign or channel; improve it with clearer messages, proof and easier next steps.
Related terms
More in Analytics & CRM
Read more.
Articles that put Conversion rate to work.
How to Track Your Visibility in ChatGPT, Perplexity and Google AI Answers
A simple, repeatable way to measure whether AI assistants mention, cite and recommend your business, and what to do with the results.
How to Build a One-Page Marketing Dashboard in Looker Studio
One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.
How Much Should a Small Business Spend on Google Ads?
Start from what a customer is worth and what a lead costs, not a round number. A simple way to set, test and scale a Google Ads budget.
Questions aboutconversion rate?
Ask the team that does this work every day. We reply within one business day.