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Glossary / Analytics & CRM

First-touch attribution.

Giving credit to the first channel that brought someone in.

What it means

Giving credit to the first channel that brought someone in. Useful for judging which channels create demand.

Related terms

Attribution Last-touch attribution

More in Analytics & CRM

Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions Google Analytics 4 (GA4)Google Tag Manager (GTM)HubSpot

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