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Glossary / Analytics & CRM

Enhanced conversions.

A Google Ads feature that improves conversion measurement using hashed first-party data.

What it means

A Google Ads feature that improves conversion measurement using hashed first-party data. It helps Google match conversions to ad clicks more accurately.

Related terms

Conversion tracking Server-side tracking

More in Analytics & CRM

Attribution Call tracking Conversion rate Customer relationship management (CRM)First-touch attribution Google Analytics 4 (GA4)Google Tag Manager (GTM)HubSpot

Read more.

Articles that put Enhanced conversions to work.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”

Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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