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Glossary / Analytics & CRM

Google Tag Manager (GTM).

A tool for managing tracking tags without editing site code.

What it means

A tool for managing tracking tags without editing site code. GTM keeps analytics and ad pixels organized and easier to audit.

Related terms

Google Analytics 4 (GA4)Meta Pixel

More in Analytics & CRM

Attribution Call tracking Conversion rate Conversion tracking Customer relationship management (CRM)Enhanced conversions First-touch attribution HubSpot

Read more.

Articles that put Google Tag Manager to work.

Cover illustration for the article “GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data”

Analytics · 3 min read · Nick Irmo

GA4 Setup Checklist: 15 Things to Fix Before You Trust Your Data

Most GA4 properties are collecting the wrong data. Fifteen checks that make your analytics trustworthy enough to make decisions with.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”

Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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