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Glossary / Analytics & CRM

Conversion tracking.

Recording when visitors complete valuable actions.

What it means

Recording when visitors complete valuable actions. Accurate tracking lets ad platforms optimize and lets you judge channels by outcomes.

Related terms

Key event Meta Conversions API Enhanced conversions

More in Analytics & CRM

Attribution Call tracking Conversion rate Customer relationship management (CRM)First-touch attribution Google Analytics 4 (GA4)Google Tag Manager (GTM)HubSpot

Read more.

Articles that put Conversion tracking to work.

Cover illustration for the article “Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking”

Analytics · 3 min read · Nick Irmo

Meta Conversions API: Why Your Facebook and Instagram Ads Need Server-Side Tracking

Browser tracking misses conversions. The Conversions API sends them from your server or CRM so Meta can optimize. What it is and how to set it up.

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