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Glossary / Paid Media

Impressions.

The number of times an ad or listing was displayed.

What it means

The number of times an ad or listing was displayed. Impressions measure visibility, not engagement or results.

Related terms

Reach Click-through rate (CTR)

More in Paid Media

Ad frequency Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads LinkedIn Ads

Read more.

Articles that put Impressions to work.

Cover illustration for the article “Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now”

AI Search · 4 min read · Nick Irmo

Google AI Overviews and Zero-Click Search: What Small Businesses Should Do Now

AI Overviews answer the question before anyone clicks. Here is how zero-click search changes what a small business should publish, measure and pay for.

Cover illustration for the article “Marketing Attribution for Small Businesses: What to Use and What to Ignore”

Analytics · 3 min read · Nick Irmo

Marketing Attribution for Small Businesses: What to Use and What to Ignore

First touch, last touch, data-driven: a plain-English guide to attribution for businesses that need to know which marketing pays, without an enterprise budget.

Cover illustration for the article “How to Build a One-Page Marketing Dashboard in Looker Studio”

Analytics · 3 min read · Nick Irmo

How to Build a One-Page Marketing Dashboard in Looker Studio

One page, ten numbers, reviewed weekly. How to design a Looker Studio marketing dashboard an owner will actually read.

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