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Glossary / Paid Media

Reach.

The number of unique people who saw your content or ad.

What it means

The number of unique people who saw your content or ad. Reach counts people; impressions count views.

Related terms

Impressions Ad frequency

More in Paid Media

Click-through rate (CTR)Connected TV (CTV)Cost per acquisition (CPA)Cost per click (CPC)Cost per lead (CPL)Cost per thousand impressions (CPM)Google Ads LinkedIn Ads

Read more.

Articles that put Reach to work.

Cover illustration for the article “Claude Skills for Productivity: How to Stop Repeating Yourself to AI”

AI · 4 min read · Nick Irmo

Claude Skills for Productivity: How to Stop Repeating Yourself to AI

Claude Skills package your instructions, templates and scripts so Claude follows your process every time. What skills are, how they work, and ten marketing skills worth building.

Cover illustration for the article “Speed to Lead: Why the First Five Minutes Decide Who Wins the Job”

Sales & CRM · 3 min read · Nick Irmo

Speed to Lead: Why the First Five Minutes Decide Who Wins the Job

Most leads call more than one company. The one that answers first usually wins. How to measure your response time and build a system that never lets a lead wait.

Local SEO · 3 min read · Nick Irmo

Google Business Profile Optimization: The 2026 Checklist

Your Google Business Profile often decides who gets the call before anyone sees your website. A complete checklist for categories, services, photos, posts and reviews.

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