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Glossary / SEO & AI Search

Citations (local).

Mentions of your business name, address and phone on other websites.

What it means

Mentions of your business name, address and phone on other websites. Directories, industry sites and local organizations are common sources. Accurate citations support local rankings and AI understanding.

Related terms

NAP consistency Local SEO

More in SEO & AI Search

301 redirect AI crawler AI Mode AI Overviews Anchor text Answer engine optimization (AEO)Author page Backlink

Read more.

Articles that put Citations to work.

Cover illustration for the article “Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing”

Mortgage · 8 min read · Nick Irmo

Loan Officer Marketing in a 6–7% Rate Market: The 5 Channels Still Producing

Loan officer marketing at 6–7%+ rates: the five channels still producing purchase business, what each costs, and the follow-up system that makes them pay.

Cover illustration for the article “LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You”

LLM Optimization · 7 min read · Nick Irmo

LLM Optimization Explained: Why Ranking #1 No Longer Guarantees ChatGPT Mentions You

LLM optimization for local businesses: why Google rankings don't carry into ChatGPT and AI Overviews, what does, and the fixes that get you recommended.

Cover illustration for the article “How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)”

Home Services · 6 min read · Nick Irmo

How Much Should an HVAC Company Spend on Marketing in 2026? (With the $153 CPL Benchmark)

HVAC marketing budget math for 2026: 8–12% of revenue, the $153 cost-per-lead benchmark, and how to split spend between LSA, Google Ads and your site.

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