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Break-even ROAS calculator.

Break-even ROAS is 1 divided by your gross margin. Below it, every sale from ads loses money, even if the dashboard looks green.

By Nick IrmoNick Irmo · Updates as you type

  • This ignores repeat purchases. If customers come back, a lower first-order ROAS can still be profitable; use the lifetime value calculator to check.
The service behind this tool

Search Engine Marketing

Dominate search results

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