Insights / AI Search
ChatGPT Business Hub: What It Is and How to Claim Your Business
OpenAI's new Business Hub lets companies claim and manage how they appear in ChatGPT, see how often they're mentioned, and, for some US businesses, launch a Business Agent. What it does, who can use it, and what to do this week.
By Nick Irmo · November 14, 2026 · 4 min read
ChatGPT Business Hub is OpenAI's new tool for companies to claim, verify and manage how their business appears inside ChatGPT. It launched in beta in November 2026 as part of a feature OpenAI calls Businesses in ChatGPT. Think of it as the ChatGPT version of a Google Business Profile: you confirm you own the business, keep your key details and products current, and see aggregated data on how people find you in conversations.
This matters because ChatGPT is where a growing share of buying research now happens. Reports on the launch put ChatGPT at roughly 1.2 billion weekly users. If people ask it which accountant, roofer or software tool to choose, you want the facts it has about you to be the ones you approved.
What does Business Hub include?
| Feature | What it does | Who can use it (beta) |
|---|---|---|
| Business profile | Claim and verify your organization, then update key details | Eligible businesses wherever ChatGPT is available |
| Product feeds | Self-service product data with pricing and availability | Eligible businesses; Shopify merchants can connect their store |
| Insights | Mentions, website clicks and discovery topics, aggregated and shown above volume thresholds | Verified businesses |
| Business Agent | A chatbot you build and test that answers customer questions inside ChatGPT, labeled separately from ChatGPT's own answers | Eligible US ecommerce and online service businesses |
| Sponsored agents | Use your Business Agent as the destination for ChatGPT ads, labeled as sponsored | Advertisers |
How do you claim your business in ChatGPT?
The path depends on what kind of business you are:
- Most eligible businesses. claim your organization in Business Hub, complete verification, then update your key information.
- Shopify merchants. connect your store through Business Hub or the Shopify admin to speed up verification. Eligible Shopify products already appear through the Shopify Catalog.
- Existing OpenAI enterprise customers and advertisers. claim through your OpenAI representative.
OpenAI has not published every detail of how verification works for non-Shopify businesses, and eligibility rules may change during the beta. Check OpenAI's announcement page for the current requirements before you start.
Does claiming your business change how ChatGPT recommends you?
OpenAI has not said that claiming a profile improves how often ChatGPT recommends you, and launch coverage does not claim it either. What we do know: sponsored placements are labeled and kept separate from ChatGPT's own responses, and Business Agent chats are labeled as coming from the business.
So treat Business Hub as a way to make sure ChatGPT has accurate facts and to measure your visibility, not as a ranking shortcut. The fundamentals of AI search still decide whether you get named: consistent business facts everywhere, answer-first pages, structured data, named authors and mentions on sites the models trust.
Business Hub vs Google Business Profile
| ChatGPT Business Hub | Google Business Profile | |
|---|---|---|
| Where you appear | ChatGPT conversations | Google Search and Maps |
| Status | Beta, launched November 2026 | Mature |
| Manage details | Yes | Yes |
| Product and price feeds | Yes, self-service feeds | Products via Merchant Center |
| Reviews | Not part of the launch features | Yes |
| Customer chat | Business Agents (eligible US businesses) | Messaging features vary |
| Insights | Mentions, clicks, discovery topics | Views, searches, calls, directions |
What should you do this week?
- Check whether your business is eligible and claim your profile in Business Hub.
- Before you do, make sure your name, address, phone and website match everywhere. Read our guide to NAP+W.
- If you sell online through Shopify, connect your store so your products and prices are accurate.
- Write down 20 questions your buyers ask and check monthly whether ChatGPT names you. Our AI search readiness check is a good starting point.
- If you are an eligible US ecommerce or online service business, plan a Business Agent, but start small and test what it says before you launch.
Frequently asked questions
What is ChatGPT Business Hub?
It is OpenAI's beta tool that lets eligible businesses claim and verify their presence in ChatGPT, manage key details and product feeds, and see aggregated insights about mentions and clicks.
Is ChatGPT Business Hub free?
OpenAI's launch materials and coverage do not list fees for claiming a profile. Advertising, including sponsored Business Agents, is a paid product. Check OpenAI's current terms.
Can I see what customers ask ChatGPT about my business?
No. Business Hub shows aggregated metrics and common discovery topics, only once volumes pass set thresholds. Individual conversations and agent chats are not shared.
Can local businesses use Business Agents?
At launch, Business Agents are limited to eligible ecommerce and online service businesses in the United States. OpenAI says it plans to expand to more markets and categories.
Sources: OpenAI's announcement, Introducing Businesses in ChatGPT; IT Brief UK, OpenAI launches ChatGPT Business Hub for companies (November 2026); AI Business, OpenAI's Businesses in ChatGPT targets enterprise trust. Want help claiming your profile and getting named in AI answers? Our AI Visibility Audit is $1,500.
