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Glossary / Strategy & Sales

Sales cycle.

The time from first contact to a closed deal.

What it means

The time from first contact to a closed deal. Long sales cycles need nurturing and good attribution windows.

Related terms

Pipeline Lead nurturing

More in Strategy & Sales

Account-based marketing (ABM)Bottom of funnel (BOFU)Buyer persona Customer acquisition cost (CAC)Customer lifetime value (CLV)Fractional CMO Go-to-market strategy Ideal customer profile (ICP)

Read more.

Articles that put Sales cycle to work.

Cover illustration for the article “ROI vs ROAS: What's the Difference, and Which One Should You Use?”

Analytics · 4 min read · Nick Irmo

ROI vs ROAS: What's the Difference, and Which One Should You Use?

ROAS tells you what your ads brought in. ROI tells you whether the business made money. Here's how they differ, how to calculate each, and when each one misleads you.

Cover illustration for the article “LinkedIn Ads for B2B: When They’re Worth It and How to Start”

Paid Social · 3 min read · Nick Irmo

LinkedIn Ads for B2B: When They’re Worth It and How to Start

LinkedIn clicks cost more than anywhere else, and for the right offer they are still a bargain. When LinkedIn Ads make sense and a starter plan.

Cover illustration for the article “The B2B Marketing Funnel for a Company Under 50 People”

Strategy · 3 min read · Nick Irmo

The B2B Marketing Funnel for a Company Under 50 People

Small B2B teams do not need an enterprise funnel. A lean version: the few assets, channels and handoffs that turn strangers into pipeline.

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